While the results of the Presidential (and many US Senate elections) were disappointing in 2024, our clients downballot did not suffer the same fate. Goodman Campaigns assisted in dozens of state legislative victories across the country, even while Kamala Harris lost these districts. 

The difference is digital: we were able to 1) stay on message 2) build a donor community and 3) raise money when it mattered. Our substance-first, data-driven approach meant that ROI stayed high, unsubscribes stayed low, and our clients overcame the odds.

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• Eddie Morales Jr.
  
  • State Rep. Eddie Morales Jr. represents a district bigger than many US states and includes Eagle Pass on the TX border. Donald Trump won the district by nearly 10%. Eddie Morales Jr. won by 3.4% with help from an efficient, compelling digital fundraising program that grounded his message in his personal story running The Piedras Negras Tortilla Factory, shared how he worked across party lines to get things done in Texas, and highlighted his opposition to Greg Abbott's school voucher scam.

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• Mihaela Pleșa
  
  • After Texas Governor Greg Abbott personally called out Rep. Pleșa's district as one he wanted to flip, she responded by becoming the only Texas House Democrat to improve their margin of victory from 2022 to 2024. We raised Rep. Pleșa over $30,000 at 330%+ RIO in 4 months by capitalizing on that statewide attention and reminding supporters why Rep. Pleșa made a name for herself as one of the most effective lawmakers in the state.

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• Jodi Habush Sinykin, Jamie Wall, Brad Pfaff, Sarah Keyeski, Kristin Alfheim: 
  
  • After the Wisconsin Supreme Court drafted more fair maps for the 2024 election, opportunities opened up across the state to flip seats. Our work with the WI Senate Dem Caucus and many of their members -- including all 4 competitive challengers and the 1 Trump-district hold -- netted over $500k from tens of thousands of individual donors. We did what others in Wisconsin couldn’t: won our downballot races and moved the needle on control of the Senate Majority.

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• Matt Blake:
  
  • Our digital fundraising program brought in more than $73,000 at 330% ROI for JAG, city councilman, and dad Matt Blake. While Iowa is a tough environment for Democrats, we managed to flip this suburban seat despite major up-ballot momentum for Donald Trump and other Democratic losses across the state. 

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