Vicente Gonzalez

Vicente Gonzalez

Congressman Vicente Gonzalez endured relentless outside spending from MAGA groups in his race against a formidable opponent in fmr. Congresswoman Mayra Flores.

By staying honest to Congressman Gonzalez's voice while reinforcing key policy differences, we were able to double the total raised from his digital fundraising program last cycle without compromising the authenticity of his message.

Congressman Gonzalez isn't one to back down from a tough fight when it comes to protecting South Texas. Even in a "toss-up" district, we went after Trump, far-right extremists, and big corporations who went after working people.

We made that clear to supporters by talking about his background as an attorney taking on big insurance companies that targeted vulnerable families after hurricanes. Congressman Gonzalez' parents made frequent appearances in our content—with parts of drafts in English and Spanish—to stay true to the story of what his mother told him that inspired him to run: “Hace más el que quiere que el que puede.”

Donald Trump won the district by 4.5%. Vicente Gonzalez won by 3.5%.

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